Surveys in dermatology

 

A BROAD EXPERIENCE IN SKIN THERAPEUTIC AREAS

fleche_bleuEXPERTISE

Bio’sat Healthcare has specifically developed some market research tools for dermatology / skin care products (Rx and OTC) among physicians, pharmacists, patients & OTC buyers.

fleche_verteKEY TOOLS

PREDICT CONCEPT®

Concept testing to assess or improve a skin care product or evaluate the purchase of a license (level of interest, segments of the population/ type of patients, appeal of alternative product ideas/ configurations, useful information for developing the product, its promotion and pricing).
Further information

BRANDSCAN®

Attitude & usage survey to monitor the perception and recommendation of your skin brands/products – “6 modules” approach (Awareness, Familiarity, Personality, Perception, Preference and Usage) for 4 potential targets (physicians, pharmacists, patients and OTC buyers).
Further information

 

OPTIMALPRICE®

Pricing survey to define the optimal price for your skin care products vs. competitors by assessing the potential product market shares for products according to various price scenarios, identifying the sources of business and measuring the potential level of cannibalization.
Further information

COMSCAN®

Communication testing to assess and identify the best communication (advertising, logo, packaging, detail aid…) for your skin care products in terms of short-term power and long-term power.
Further information

fleche_griseAREAS

Acne
Rosacea
Psoriasis
Cutaneous T-Cell Lymphoma
Erythema
Sensitive Dry Skin and Atopic Dermatitis
Hyperpigmentation
Skin Repair
Sun Screen
Moisturizing Cream etc.