A BROAD EXPERIENCE IN SKIN THERAPEUTIC AREAS
Surveys in dermatology
EXPERTISE
Bio’sat Healthcare has specifically developed some market research tools for dermatology / skin care products (Rx and OTC) among physicians, pharmacists, patients & OTC buyers.
KEY TOOLS
PREDICT CONCEPT®Concept testing to assess or improve a skin care product or evaluate the purchase of a license (level of interest, segments of the population/ type of patients, appeal of alternative product ideas/ configurations, useful information for developing the product, its promotion and pricing). |
BRANDSCAN®Attitude & usage survey to monitor the perception and recommendation of your skin brands/products – “6 modules” approach (Awareness, Familiarity, Personality, Perception, Preference and Usage) for 4 potential targets (physicians, pharmacists, patients and OTC buyers).
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OPTIMALPRICE®Pricing survey to define the optimal price for your skin care products vs. competitors by assessing the potential product market shares for products according to various price scenarios, identifying the sources of business and measuring the potential level of cannibalization. |
COMSCAN®Communication testing to assess and identify the best communication (advertising, logo, packaging, detail aid…) for your skin care products in terms of short-term power and long-term power. |
AREAS
Acne
Rosacea
Psoriasis
Cutaneous T-Cell Lymphoma
Erythema
Sensitive Dry Skin and Atopic Dermatitis
Hyperpigmentation
Skin Repair
Sun Screen
Moisturizing Cream etc.